Rajeev Kumar is a seasoned leader in market research, business intelligence, and international client servicing, bringing with him more than 20 years of deep industry experience. Over the course of his career, he has built a strong reputation for delivering high-quality insights, guiding strategic decision-making, and managing complex multi-country research operations with precision and professionalism.
Rajeev currently serves as a Company Advisor at Sangita Traders, where he contributes his expertise in business development, consumer understanding, and operational structure. His strategic direction supports the company’s expansion, market positioning, and organizational decision-making. Alongside this advisory role, he is also the Managing Director at Field Interactive MR, overseeing end-to-end research operations, client partnerships, quality control frameworks, and international business development.
His career began in 2004, where he quickly demonstrated exceptional talent for coordinating research teams, maintaining quality standards, and ensuring smooth project execution. Over the years, Rajeev worked with some of the most respected organizations in the insights and research industry — including Kantar TNS, Synovate, Millward Brown, and HARD Market Research Services**. Across these organizations, he played critical roles in field operations, project management, client servicing, and multi-market study execution.
As Sr. Manager – International Business Development & Client Service at HARD Market Research Services, Rajeev led business operations across India, the Middle East, North Africa, and East/Southeast Asia. His responsibilities included managing international clients, building relationships, coordinating multi-country study execution, and ensuring projects met strategic objectives with accuracy and timeliness. His leadership strengthened operational efficiency and improved the company’s global footprint.
During his tenure at Millward Brown, he managed complex research projects from planning to execution, acting as the connecting link between internal teams, vendors, and clients. He supervised study setup, questionnaire design, job analysis, costing, vendor negotiations, field monitoring, and data coordination — ensuring that each project met the highest quality standards. His ability to solve problems, manage timelines, and communicate effectively made him a dependable leader within the research team.
At Synovate, Rajeev further strengthened his expertise in training teams, briefing research staff, handling recruitment, and managing day-to-day field operations. His leadership ensured that all research activities were carried out with discipline, accuracy, and proper quality checks.
Earlier at Kantar TNS, he was recognized for his strong coordination skills and commitment to quality delivery. He worked closely with clients while managing operations teams, ensuring that every project was completed on time, with high-quality standards and clear communication.
Throughout his career, Rajeev has developed exceptional skills in primary research, quantitative research, marketing research, advertising testing, consumer insights, segmentation, market intelligence, and questionnaire design. His work is backed by hands-on experience, strategic thinking, and a deep understanding of consumer behaviour across different cultures and markets.
Rajeev holds an MBA in Marketing from Sikkim Manipal University, which provided him with a solid foundation in strategic marketing, branding, and consumer psychology — knowledge he continues to apply in his leadership roles today.
With a calm leadership style, clear vision, and strong operational discipline, Rajeev Kumar stands as a highly trusted advisor, helping companies make informed decisions, improve business performance, and unlock new growth opportunities through data-driven strategy and consumer understanding.
Field Interactive MR is a global fieldwork and desk-research agency, providing end-to-end support for both qualitative and quantitative market research projects.
Global Reach and Capabilities
Operates in 98+ countries, with expertise in managing multi-market studies.
Works in more than 60 languages, enabling local and international project execution.
Has a dedicated Centralized Recruiting Center (CRC) as well as local recruitment teams to ensure high respondent quality.
Services Offered
Field Interactive MR offers diverse research services, including:
Qualitative Research: In-depth interviews (IDI), focus groups, online bulletin boards, mobile ethnography, recruiting, moderation, and transcriptions.
Quantitative Research: Surveys via CAPI, CAWI, CATI, PAPI, in-home interviews, street intercepts, mystery shopping, and more.
Mobile Research: Including mobile panels, mobile phone surveys, and mobile qualitative/quantitative studies.
Biometrics Research: Eye tracking, facial scanning, behavioural recognition, and other advanced techniques.
Panel Services: General panels, B2B panels, online communities, diary panels, and behavioural/data-driven panels.
Desk Research: Field audits, social research, public opinion studies, and secondary research.
Research Solutions
Field Interactive MR tailors its services to specific business needs:
Advertising & Marketing Effectiveness: Concept testing, ad tracking, brand research, and communication evaluation.
New Product Development: Car clinics, home-use tests, product trials, packaging, and pricing research.
Media Research: Audience measurement for print, TV, radio, internet, and mobile media.
Public Opinion / Political Research: Opinion polling, reputation research, and political polling.
Retail & Shopper Insights: Store audits, mystery shopping, exit interviews, and scenario planning.
Quality & Ethics
The company adheres to ESOMAR standards for market research ethics.
It maintains rigorous panel-quality procedures:
Panelists are profiled across 44+ parameters.
Recruitment uses multimodal verification (email, social media, phone, postal).
Periodic re-screening of panelists ensures ongoing data integrity.
Data privacy is strictly maintained in compliance with ESOMAR guidelines and applicable data protection laws.
Strengths & USP
24×7 project management support ensures smooth coordination on global studies.
A highly experienced global team that brings both methodological and fieldwork expertise.
A broad network of 100+ grassroots field partners worldwide.
Committed to cost-efficiency, leveraging its global infrastructure to deliver high-quality research at competitive costs.
Presence & Contact
Headquarters: New Delhi, India.
Global Offices: Located also in Cairo (Egypt) and Nairobi (Kenya).
Contact Email: info@fieldinteractive-mr.com