Success Story of Sangita Traders Bakhri Begusarai : A Formal VIVO dominating distributor to new face of Realme distributor. A big journey from Cadbury Distribution to Dominating the VIVO Market in Bakhri, Begusarai and then to the world of Realme
The journey of a thousand miles begins with a single step. In 2017, Mr. Sanjeev Kumar, the owner of Sangita Traders Bakhri Begusarai, began his entrepreneurial journey in Bakhri, a prominent village in Begusarai, as a distributor for Cadbury. Despite the competitive landscape, he worked tirelessly to boost the demand for Cadbury products in the region, establishing a strong presence in the local market.
With the support and dedication of his first employee, Laxman Poddar, Sangita Traders quickly gained the trust of shopkeepers in Bakhri, Begusarai. Their honesty, loyalty, and commitment to excellence made them a preferred partner, and the demand for Cadbury products flourished in the area.
However, the business faced setbacks when stiff competition from Nestlé and a decline in the demand for some Cadbury products led to reduced sales. Despite their best efforts, Mr. Kumar and his team struggled to overcome these challenges, resulting in significant losses. This prompted Mr. Kumar to reassess his business strategy and explore new avenues.
After reflecting on his journey and analyzing the market needs, Mr. Kumar decided to pivot to the technology sector. While OPPO was highly popular at the time, he chose to become a distributor for VIVO smartphones, starting from scratch to create a new market presence in Bakhri and beyond. His decision proved to be a turning point, as within a year, Sangita Traders became a leading VIVO distributor in the countryside.
The COVID-19 pandemic brought unexpected growth, as the shift to online education significantly increased the demand for smartphones. VIVO, known for its quality and affordability, became the top choice for customers in Bakhri, Begusarai and Sangita Traders excelled in meeting this demand. With the addition of Mausam Kumari as a dedicated finance manager and the support of loyal employees Rajesh Kumar and Saurabh Kumar, the business continued to thrive.
Expanding its portfolio, Sangita Traders also introduced Berger Paints to the Bakhri, Begusarai market, with Laxman Poddar taking charge of this new division. The team’s strong coordination and family-like bond have been instrumental in their sustained success.
Today, Sangita Traders stands as a testament to resilience and adaptability in Bakhri, and the wider
Begusarai area. Known affectionately as ‘Bhaiya’ by his team, Mr. Kumar leads a united group committed to achieving new milestones together. This is a little success for them but the way from Cadbury distribution to Dominating the VIVO Market is full of challenges, hardship, and ultimately shape his resilience and growth.
“Wishing them continued success and growth as they strive to achieve greater heights in Bakhri and beyond!”
The conclusion of our VIVO journey due to personal reasons was not just the end of a partnership—it was the beginning of a new purpose for Sangita Traders Bakhri Begusarai. With years of experience, strong dealer relationships, and a reputation built on honesty and dedication, we stepped forward with a renewed vision:
to represent a brand that values innovation, speed, and a young, dynamic spirit—Realme.
In May 2025, we proudly began our new chapter as the official distributor of Realme smartphones in Bakhri and Begusarai. What initially seemed like a bold move soon proved to be one of the most rewarding decisions in our journey.
🌟 Why Realme? A Brand That Matches Our Spirit
Realme entered the Indian smartphone market as one of the last competitors. But what made them different was their unstoppable determination, fast adaptation, and customer-first mindset—qualities we strongly connect with.
Realme is a brand made for the new generation:
fast,
smart,
hardworking,
fearless,
and committed to breaking limits.
These values mirror our own work culture at Sangita Traders.
❤ Winning Customers With Trust, Not Just Transactions
From day one, we made a promise:
Every customer, every shopkeeper, every sales representative deserves respect, support, and genuine care.
Our goal is not just to deliver products—
We deliver confidence.
We deliver reliability.
We deliver satisfaction.
Over the years, customers and retailers have appreciated us not only for our supply but for our behavior, support, and honesty. The trust we built during our earlier journey now helps Realme grow even faster in the region.
Many retailers say that they prefer working with us because:
we listen to their needs,
solve problems immediately,
ensure timely stock availability,
provide marketing help,
and stand with them like a partner—not just a distributor.
This emotional bond is the real strength behind our success.
💪 Realme – From Last to Fastest Growing (The Power of Hard Work)
When we started in May 2025, Realme was not the leading brand in our area.
But slowly, with consistent effort, disciplined work, and strategic planning, Realme began moving up:
More demand
More visibility
More trust
More sales
More customer satisfaction
Today, the market can clearly see the difference.
The speed at which Realme is growing reflects our commitment, determination, and day-night hard work.
We believe that Realme, once considered behind in marketing, is now one of the fastest rising brands—and in the coming time, with our support, it will dominate the market.
🤝 Our Promise to Retailers and Customers
With Realme, we are not just distributing smartphones.
We are building a family of trusted partners.
We promise to provide:
Fast delivery,
Clear communication,
Market support,
Product guidance,
Transparent business practices,
And 100% commitment.
Your trust is our biggest strength.
Your satisfaction is our biggest success.
Your support motivates us to work harder every day.
🌈 A Future Built on Dedication
This new journey with Realme is not just a business step—it is a commitment to growth, innovation, and excellence. With every handset sold, every customer served, and every relationship strengthened, we move closer to our dream:
To make Realme the No.1 preferred smartphone brand in Bakhri and Begusarai.
And with your love, trust, and support, we are confident that this dream will soon become reality.